I get a couple of emails every week seeking information on how to move to the Caribbean, start a business, etc… But today in my inbox was a simple, yet extremely important […]
Eight Irrefutable Ingredients for Effective Copy: The Jimmy Buffet Way
“Nibblin’ on sponge cake, watchin’ the sun bake…wasting away again in Margaritaville” Jimmy Buffet is a better copywriter than you. Are you kidding? No. Margaritaville, Cheeseburger in Paradise, and Changes […]
How to Achieve Your Goals Through Reverse Engineering
If you are looking for a little reading…today I am guest posting over at Lateral Action: How to Achieve Your Goals Through Reverse Engineering In the post I discuss how […]
Measuring Social Media ROI: Does size matter?
Do you use (or want to use) social media to promote your business but wonder how in the heck you measure its effectiveness to bring in more customers and make […]
10 Tips for Blogging Your Way to Small Business Success
Do you know a business owner who thinks that blogging is only for pimply faced kids? In my continuing quest to try and assist small business owners, I just had […]