Customers choose where they are going to spend their dollars based on perceived value and advantage.
Why are your customers choosing you? What is your competitive advantage?
- Do you rank well in Google for a competitive keyword?
- Is your customer service over the top amazing?
- Are you located in just the right traffic spot?
- Is your product far better than anything else that’s available?
- Do you give 25% off to your Twitter followers?
Have you thought about competitive advantage lately and how it might lead to your continued success? Or, have you been losing business and sales?
Perhaps it is time to rethink, reorganize, and redeploy your competitive advantage.