How to Go Beyond Your Small Business Blog and Create a Social Media Footprint

If you have been struggling a little bit with your small business social media efforts lately, I am guest posting over on ProBlogger today on a topic that you might find helpful.

“How to Go Beyond Your Small Business Blog and Create a Social Media Footprint”

If you answer yes to the questions below you should go have a read:

1. Do you have a polished website for your small business and even a professional blog where you publish posts a couple of times per week?
2. Are you a bit frustrated because based on your initially optimistic website and blog marketing expectations, for some reason, the customers just aren’t coming?

What is a Social Media Footprint?

Don’t get me wrong, having an optimized website and small business blog is a fantastic start, but it is not enough.

Creating a social media footprint is the process of getting the name of your business and brand recognized on the Internet at various sites where your niche customers are likely to find you.

The ultimate goal is to establish the online identity of your small business and to proactively manage your reputation.

You can read the rest of  the post, “How to Go Beyond Your Small Business Blog and Create a Social Media Footprint,” over on ProBlogger now.

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If you are looking for further reading, here a couple more guest posts that I’ve done recently:

Twitip – 20 Must Read Beginner Twitter Tips for Small Business Owners

WorkShifting – Ten Critical Points to Consider Before Workshifting Internationally

Small Biz Survival – Five Amazing Sites to Help You Figure Out Small Biz Social Media

As always, if you need assistance with anything or find yourself struggling with your small business social media campaign, please feel free to email me or get in touch on Twitter @mark_hayward.