Social media success and the three questions you’re not asking!

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Do you create your blog and social media content for you or for your customers?

The distinction is critical!

The Possibility Engine10 copy

Creating content for your customers or donors can present you with a tricky situation. You know that at the end of the day you need your social media activities to drive more customers but you have also probably heard that you need to give your clients valuable and helpful information if you want to be successful and build a community.

What’s a business owner to do?

You have to change your mindset and start thinking like a customer and not as the business owner or nonprofit manager. Next time you want to create some media for your online presence, instead of focusing on sales, sales, and more sales think about the following three questions

  1. Where do your clients or donors struggle with your business or message?
  2. What are your customers looking to learn?
  3. What are the questions that you get asked on a daily basis?

If you start with those three simple queries that are designed to get  you to think about the helpful material you could be creating, then you are going to be ahead of about 90% of all the other businesses out there that are using social media.

The best part, from the answers to those questions you should have enough blog material for a couple of months. And after you are done crafting helpful and informative blog posts, head on over to Facebook or Twitter and create inquiring updates around the posts you’ve drafted/published to draw people in and get a conversation started.

If you’re ever in doubt just remember – generosity sells and spam repels!

(Note: This post is part of the ongoing Possibility Engine series, click on the link to download the free pdf and make sure you  get the email updates.)

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Why getting to the start is 50% of done

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Are you struggling to get your blogging or social media efforts started? My friend and Possibility Engine collaborator Joaquin likes to say, “Getting to the start is fifty percent of done” and I tend to agree.

blog-motivation(Download the Possibility Engine for free by clicking on the picture.)

When I did my first triathlon a couple of years ago, I can still remember walking the four hundred yards to get from the transition area to the starting line. With heart palpitating and butterflies a fluttering in my stomach, the short walk seemed to take  decades and felt as though I had cement shoes on.

I must have contemplated quitting and not starting at least a hundred times and kept wondering “Did I do enough bike training?,” “Can I run the distance?,” and worst of all “Am I going to drown?”

But I pushed the thoughts down and fought with myself internally as I kept walking forward, and eventually I came upon the starting line. Without really a moment to think or contemplate, the gun went off. We started. I survived.

Whether it’s blogging, social media, or even losing weight, I think that’s where most of us struggle…just getting to the start. If you don’t get to the start nothing is going to change.

(Note: This post is part of the ongoing Possibility Engine series and is a creative collaboration between Mark Hayward (@mark_hayward) and Joaquín R. Kierce (@jrkierce) with ebook design by Jonathan Woodward of Shine & Glue. We are hoping to inspire and motivate YOU to get your blogging and social media strategy going, so don’t miss one day, get the email updates.)

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Revolutions are driven by passion!

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Social media and blogging are changing the world on a daily basis and it’s why we named our free ebook the Possibility Engine, because anything is possible.

In fact, according to Seth Godin we are in the midst of a revolution. If you are willing to put in the work, you now have more opportunities than ever before to connect, engage, and build relationships with your customers, donors, or readers. Now is the time take advantage of the possibilities and become the brand manager, vice president of marketing, and CPO (Chief Passion Officer) for your business, your message, and your life.

Revolutions are driven by passion and a demand for change, and in this case, technology. Removing the old way of doing things—expensive ads, lucrative marketing campaigns, and ruthless bosses and creating a change with the possibilities that are available to you today demand action and a complete shift in thought process.

  • Before we shouted. Now we can engage.
  • Previously we had to purchase expensive ads. Now we can educate and inform.
  • In the past we had no voice. Now we can connect, build trust, and develop relationships.

Certainly, there’s risk involved but as small business, a nonprofit or even as an individual, all of the impetus for change resides in…yes, you alone.

seek-failure(click slide to download the Possibility Engine)

If you’ve been considering taking action with a blogging or social media strategy, we want you to get motivated and get moving because the world is waiting for you and your message. The walls you are putting up are imaginary and meant to specifically keep you from taking action:

  • People will laugh. So what?
  • What about my career? Nobody is telling you to quit your job (yet).
  • What will my family say? Hopefully they’ll support you.
  • Sure seems like a lot of work. You bet it is!

Remember, critics rarely create! With hard work and focus you CAN achieve your blogging and social media goals and if you missed the links above you can download it now Possibility Engine.

(Note: The Possibility Engine is a creative collaboration between Mark Hayward (@mark_hayward) and Joaquín R. Kierce (@jrkierce) and the ebook design and layout was done by Jonathan Woodward of Shine & Glue. If what we are trying to do resonates with you we would be grateful if you’d share it on Twitter or Facebook. Oh yeah, over the next couple of weeks we’ll be delving into each page (today was day 3 of 30) to further inspire you, so don’t miss one day, get the email updates.)

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Whose permission are you waiting for?

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If we had told you six or seven years ago that we were going to connect directly with a major telecoms thought leader via 140 character messages and work with him to bring a major conference to a U.S. Territory in the Caribbean you’d have laughed in our face.

Or, if we stated that we were going to bypass the public relations rep of a major Hollywood actress and go direct to her to assist us in our efforts to rescue stray animals on a tiny island that nobody has ever heard of, you would have nodded your head politely and walked away and said those people are passionate but I think they have a screw or two loose.

But stories such as the above, and so much, much more are happening every day!

permission

Think about the possibilities for a moment, you don’t need permission from anyone except yourself if you decide you want to develop a loyal online following and share a message globally, or start a small nonprofit, or if you want and create a business and work from home.

The tools are all there at your disposal and just waiting to be used. That’s what the Possibility Engine is about. YOU are now the brand manager, chief storyteller, and vice president of marketing for your life, your small business, or your nonprofit.

Our goal with the Possibility Engine is simple: for thirty days we are going to give you one blogging related point and one illustration to think about and to motivate you each day. We hope to get YOU to take action. In essence, we want you to get your blogging (or social media) ass in gear and get working!

If you missed any of the links above, download it NOW! Possibility Engine

(Note: The Possibility Engine is a creative collaboration between Mark Hayward (@mark_hayward) and Joaquín R. Kierce (@jrkierce) and the ebook design and layout was done by Jonathan Woodward of Shine & Glue. If what we are trying to do resonates with you we would be grateful if you’d share it on Twitter or Facebook. Oh yeah, over the next couple of weeks we’ll be delving into each page to further inspire you, so don’t miss one day, get the email updates.)

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Possibility Engine: A Mini-Starter Kit to Get Your Blogging Ass in Gear

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Today. Right now. YOU have the power and the control to spread your message, share your story, and connect with more people than ever before.

  • Do you want to grow a small online business and develop a base of passionate fans so that you can be free from the constraints of a job that you don’t really like?
  • Are you eager to get your message out about orphans in Darfur?
  • Do you want to educate your customers and provide them with helpful information?

All of the above examples, plus many more possibilities are available to you right now. It’s not easy and it requires a tremendous amount of focus and work, but it can be done.

blog-motivation

When it comes to blogging (and using social media) for business, or for a nonprofit, or even as an individual there’s this niggling and annoying little voice inside your head that says – – “you can’t, you shouldn’t and you won’t.” Or there’s always a low hanging excuse available as the scapegoat – not enough time, nobody reads it anyway, what impact am I having, etc.

And strangely enough, most of the time we listen. We let what Seth Godin calls “the Lizard Brain” and what Steven Pressfield calls “The Resistance” win and the only action we consciously take is no action at all.

Today we are launching the Possibility Engine, which is a free ebook focused and directed at YOU, the struggling, overworked, and frazzled business owners, nonprofit workers and any interested individuals who’ve wanted to start blogging but just haven’t taken the initiative. It’s also for those who’ve started in social media and blogging and found themselves giving up when results weren’t immediate.

possibility-engine-who-for

Our goal with the Possibility Engine is simple: for thirty days we are going to give you one blogging related point and one illustration to think about and to  motivate you each day.  We hope to get YOU to take action. In essence, we want you to get your blogging ass in gear and get working!

If you missed any of the links above, download it NOW! Possibility Engine

(Note: The Possibility Engine is a creative collaboration between Mark Hayward (@mark_hayward) and Joaquín R. Kierce (@jrkierce) and the ebook design and layout was done by Jonathan Woodward of Shine & Glue.  If what we are trying to do resonates with you we would be grateful if you’d share it on Twitter or Facebook. Oh yeah, over the next couple of weeks we’ll be delving into each page to further inspire you, so don’t miss one day, get the email updates.)

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