Recently, TripAdvisor invited me to discuss basic Hotel SEO / SEM as a guest panelist on their “TripAdvisor Digital Marketing Demystified” webinar. With respect to your hotel’s search engine optimization […]
Category: business
How “Code and Stay” Packages can Work for Puerto Rico Tourism
Puerto Rico has tremendous year round weather! Would you rather be freezing, working and coding in NYC or Boston all winter long? Or would you like a respite from the […]
Business Review Feedback Loop
Do you own a small to medium sized business? Have you thought about how your customers perceive your business, you, and your staff from what they research online? Because I […]
Sun, Surf, and Startups – ebook highlighting Puerto Rico’s Tech & Creative Entrepreneurs
Puerto Rico certainly has no shortage of innovation, creativity, or entrepreneurs (see: EnterprizePR). However, during the past couple of years the island has experienced a surge in the tech startup […]
4 Ways to Tactfully Ask Your Guests for a TripAdvisor Review
Consultant Daniel Craig recently asked an important question in a blog post: “Should hotels be asking guests for TripAdvisor reviews.” The undeniable truth is—when formulating an opinion, potential guests are actively […]