I was having a discussion with a very intelligent business person yesterday and when I queried about social media they said that they wanted a presence.
No goals, no plan, no way to measure success or failure…just a presence.
To the person’s credit, they realized that they needed some assistance. In fact, we joked about their three YouTube videos, a blank FLICKR account, and limited Twitter activity.
The funny thing is, this business is not alone! Creating an account on any social media platform that sits void of interaction, discussion, or content is not social media marketing.
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