Do you like to tell the story of your small business using pictures? Are you a fan of FLICKR?
My friend Coop (@StephenCooper), who’s a personal trainer in California, emailed me the other day to see if I had any tips on the best practices for small business owners when uploading pictures to FLICKR.
Without question, when it comes to creating a social media footprint, I have to say that FLICKR is one of my favorite sites for increasing small business visibility on the web. But, there are some general guidelines that I follow and I would like to share them with you today.
1. Start with keywords. If you’re trying to rank for various words or phrases that are unique to your niche, then you should always start your photo uploads with a quick search using Google Keyword tool (or whichever keyword tool you prefer).
For this post, I am going to pretend that I want to rank well for a phrase that uses the keyword “Caribbean.”
And after analyzing the query results against my ranking goals, I have decided that I should try to increase my web visibility for the phrase “Caribbean honeymoon.”
Wow! Lucky for me, I just had a honeymoon couple leave, and before they left they shared an amazing sunset photo with me. So we’ll use that picture as the basis for this post.
2. Uploading the photo. If you haven’t done so already, I strongly suggest that you change your default FLICKR account to reflect your business brand. The name of my business is the Palmetto Guesthouse so I have the following as my FLICKR account – http://www.flickr.com/photos/palmettoculebra/. You should note that “Palmetto” is my business and “Culebra” is the number one searched term in my niche. Now lets upload!
If you look at the graphic above, the picture I’ve chosen to upload does not have a very appropriate title, but don’t worry, we are going to change that. Additionally, I am going to keep the picture public so when search engines crawl the FLICKR site my photo will not be limited.
3. Describing your upload. Once your photo has been uploaded, you will then be prompted to provide tags, a title, and a description. DO NOT gloss over this section, or hurriedly add some non-descript information. Here is where the search engine optimization power comes from FLICKR. Think about the keywords for your small business and where you are hoping to gain visibility.
For my example photo below, in the tags and title box I entered the words that I am looking to rank for, and I also included them in the description.
4. Final result. Once you hit the “save” button your photo will now appear in your FLICKR stream. Note the title and tags with keywords, as well as the thorough description.
A few final thoughts.
- You can brand your photos and improve your visibility even more by photoshopping your website or blog’s URL onto the picture (you can also add your logo).
- If you want people to be able to use your picture for their own use (with attribution), remember to include the Creative Commons license.
- Make sure you use your FLICKR photos in your small business blog.
As with all successful internet publishing, consistency matters! I try to upload a couple of well tagged, described, and titled photos every week.
Do you have any other tips to add? Have you had success using FLICKR for your small business web presence?
Want more small business social media tips? Then please subscribe to my RSS or email feed and let’s connect on Twitter @mark_hayward.Share this post: