The other day after my ProBlogger guest post, How to Go Beyond Your Small Business Blog and Create a Social Media Footprint, I received quite a few emails from people who were still confused as to where to begin and what the varying levels of social media activity are.
Well, Mr. Brogan and Mr. Smith were smart enough to coin the term and write the book, “Trust Agents” and I have always viewed my small business social media marketing activities at various sites as an act of creating ‘trust portals’.
Hence the phrase and post title – Hierarchy of Trust Portals for Small Business Social Media Marketing
First, for clarification:
Trust – firm reliance on the integrity, ability, or character of a person or thing. (source: answers.com)
Portal – a specialized entry point to a specific market or industry niche, subject area, or interest. (source: wikipedia)
Your hierarchy might look a little different or a lot different depending on the sites that you concentrate on for your small business social media marketing.
When I began, my business started off with NO web presence and I first moved into level two with a minimal engagement strategy where I was just posting photos and videos online, drafting a few press releases and responding to some HARO queries.
As I began to understand social media a little better I moved up in my hierarchy. Subsequently my levels of engagement increased and the most positive outcome was that my opportunity to build trust also increased.
The general hope if you’re just getting started is – – if you interact in the first three levels appropriately, and act as genuine member of a community who is truly trying to listen and help, then potential customers might move on to level four where they invest a little more emotional capital and check out your website and small business blog. All of which could lead to increased sales and referrals.
Here’s the thing: As a final note, I feel it’s important to mention that with every new interaction online the hierarchy begins all over again until trust has been established. It takes a lot of work!!
This diagram is in very rough format and I would truly appreciate your constructive criticism, thoughts and feedback.Share this post: