Are you still struggling with how to begin your social media campaign?
After my recent post, “Small Business Social Media & Online Marketing Plan,” I received numerous emails from folks saying that they were still a little confused and seeking further clarification.
Please remember, this online strategy is not about blogging for money or affiliate marketing (for that topic see ProBlogger or CopyBlogger), but using the free resources that are available on the Internet to help promote YOUR business.
My Primary Social Media Tools
The free online tools that I use to promote the Palmetto Guesthouse are as follows:
- Website (built using WordPress)
- Blog (WordPress)
- Google Alerts (sends you a notification anytime someone mentions your pre-selected key words or phrases
- Twitter and Twitter Search (I primarily use Twitter as a learning tool, a listening device, and for networking.)
As way to help further clarify the Small Business Social Media & Online Marketing Plan I thought that I would present to you a “day in the life” and highlight what I do and the tools I use to promote my business. I can’t really place specific times on my activities because my days are fairly fluid and depend largely on what our guests need:
5:30a.m. to 6:30a.m. – Wake up and check my email, Twitter stream, Twitter Search (for various terms), Google alerts, and read through HARO requests. If I find any Google alerts or HARO inquiries that are relevant to my business then I will comment or respond accordingly.
6:30a.m. to 7:00a.m. - read various forums that are related to my business and comment on posts if I can be helpful. (Note: if you own a small business there are most certainly forums related to your venture and these online communities are a great way to get started with social media.)
7:00a.m. to 8:00a.m. – Read a few select blogs: Jarkko Laine, Technotheory, Small Biz Survival, Seth Godin, Zen Habits, Beth Kanter, Communicatrix, Duct Tape Marketing, Jonathan Fields, Sean Bohan, Chris Brogan and MANY more (plus quite a few Pro Triathlete blogs).
8:30a.m. to 6:30p.m. – It is all about the guests and focusing on customer service. Some days I do have a little down time when everyone is at the beach, or off exploring, and that is when I attempt to shoot video for YouTube or take pictures for FLICKR.
Recently I had a request for some video of Zoni Beach from a future guest, so I went and shot a little today.
7:00pm – until… – Later on in the evening my social media activities resume. I pretty much repeat everything above and I also try to join a couple of conversations on Twitter. Additionally, this is when I will write posts for Mark-Hayward, my targeted niche site CulebraBlog, and work on Train for Humanity.
How this process can work for you!
You might be thinking, “Well….it’s easy for you! Travel related social media work can be done by any moron with a computer.” Perhaps, you are correct?
But, I say, if a gourmet bistro and Zappos (major online shoe retailer) can use social media to reach more customers then YOU can too. I will leave you with this thought:
As a biz owner I always try to remember that social media is revolutionary, but it can’t scrub toilets and customer service is still king!
I would really like to hear about your schedule and how YOU use social media to promote your business. Please let me know in the comments.
(Please note: If you would like to continue the discussion, feel free to follow @mark_hayward on Twitter, and don’t forget to subscribe to the RSS Feed)