(Editor’s note: I had the privilege of publishing the following post as a guest contribution on Daniel Craig’s blog)
Do you want to make a commitment to content marketing as part of your online strategy but are unsure where to begin? Or perhaps you struggle to maintain consistency with your posting schedule?
As a former hotel owner I truly comprehend the overwhelming feeling caused by the seemingly endless social media options available today. Trying to make sense of it all can feel as though you are standing on the edge of a cliff and staring down into a never-ending abyss.
“Content marketing” has unquestionably been the preeminent buzzword in marketing for a few years now, and for good reason. When done right, it can help you to build credibility and trust among your clients and even brand you as an “expert” for your particular destination or hospitality business niche.
For this post I’m assuming you have some type of online platform to post your content to: a blog, Facebook, YouTube, etc. However, if your blog is sitting dormant or your Facebook feed is “collecting dust,” perhaps you need a little push to get going again. My goal by the end of the article is to inspire you to either start producing content or to resume your efforts.
What is content marketing?
Whether you are responsible for promoting a destination, are the GM of a well-known brand, or own a small B&B, one thing is certain: in today’s online world we all have the power to be publishing companies and public relations firms.
In its simplest form, content marketing can be thought of as information and communication materials that you create (in text format, video, photos, etc.) that are helpful, enlightening and even entertaining for your customers.
Note: click on the following link to read the rest of my guest post on the Reknown blog >> Content Marketing Quick Start Guide for Tourism Businesses and Hotels.
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